Step 7: Submit the Creative

What This Step Does

The Submit step summarizes every choice from the prior steps. It is the last place to catch a typo, a wrong persona pick, a missing image, or a claim you do not want to ship. Once you click Submit, the creative enters the production workflow.

A few seconds of careful review here saves a lot of rework later.

The Final Submission Checklist

Walk down the panel from top to bottom. The exact layout depends on the choices you made earlier, but the checks are the same.

Item	What to Confirm
Campaign and creative	Right client, right campaign, right variation. The breadcrumb at the top tells you everything you need.
Copy	Every scene line reads naturally when spoken aloud. Within the word limits. No leftover placeholder text.
Claims	Brand standards and approved claims are accurate. Nothing in here that should not be associated with the brand.
Persona candidates	Three picks, in your priority order. First listed is the top choice, third is the fallback.
Product showcase	Off, Default 3, or Custom is the intentional choice. Not a leftover from a prior pass.
Product images	Main image is clean. Secondary images are useful. Only relevant when showcase is on.
Notifications	Every email that should see deliveries is on the list. Your email is included automatically.
Token estimate	Reviewed as an estimate, not a guaranteed final cost. Real cost reconciles at delivery.

About the Token Estimate

The submission summary shows an estimated token usage. The estimate uses:

• The base submission cost.
• The total seconds of showcase clip you configured (1 token per showcase second).

The actual cost at delivery may differ slightly:

• If the showcase comes back shorter than the estimate, you are credited the difference.
• If the final showcase ends up longer than the estimate, the balance is debited at delivery.

Treat the estimate as a working number, not a contract. For the full math, see Understanding Credit Costs.

A Final Read Aloud

Before you click Submit, do one read aloud pass on the spoken copy. If a scene feels awkward to say out loud, the creator will feel the same thing. Edit it now. Going back to Copy Review from this step is one click and does not lose any other work.

Click Submit

When everything checks out, click Submit. The creative status flips from Draft to Submitted, and the production pipeline takes over.

What Happens Next

Once the creative is submitted:

1. The campaign status pill on the workspace updates as the creative moves through research lock, persona casting, scene production, audio normalize, merge, and delivery.
2. Every notification email recipient receives a confirmation that the work has started.
3. When the creative is delivered (typically within 24 hours), every recipient gets a delivery email with a link to the review page.
4. The completed creative appears in Recent Deliveries on the main dashboard.

You do not need to keep the workspace open. The platform will notify you. For the broader cadence and pipeline stages, see Understanding the 24 Hour Turnaround.

If You Need to Talk to the Team While the Creative Is in Production

Open the campaign or creative workspace and click Message us at the top right. The message thread is scoped to this specific creative or campaign, so the team can answer in context without having to ask "which one?".

For deeper coverage on messaging, see How to Message Your Account Manager.

More on This Topic

• How to Submit a Creative for Production covers the broader submission framing.
• Understanding Credit Costs explains the token math and reconciliation.
• Understanding the 24 Hour Turnaround covers what happens between submit and delivery.

---

Previous: Product showcase and images · Next: Troubleshooting and best practices