How to Submit a Creative for Production

If this is your first time, the Requesting Your First Video guide walks through it from scratch. This article is the full reference.

Mental Model

RealityMold organizes work as Client → Campaign → Creative. The campaign captures the product context for one product line. Each creative inside it is a single video output, with its own product step, persona, and dialogue.

To run multiple angles, you create multiple creatives in the same campaign. Each one runs independently.

Before You Submit

A submission needs three things in good shape:

• A campaign with strong inputs. Product name set, at least one research URL ideally, notification emails configured.
• A creative with a complete product step. Main picture uploaded. If Product Showcase is on, the clips are configured with durations and scene scripts.
• A persona set on the creative. Gender, age range, personality, and any style notes you want.

If your client description is also strong, our AI research step has more to chew on across every new campaign for that brand. See Writing Effective Product Descriptions and Dialogue for guidance on the descriptive copy that feeds the AI.

Submitting a Creative

1. Open the client (from the dashboard card or the Clients page in the sidebar).
2. Open the campaign you want to submit under. If you have not created one yet, click New Campaign and follow the campaign setup flow.
3. Click New Creative inside the campaign workspace.
4. Step through the creative wizard:
   • Product step. Upload your main picture. Add extras if you want. Toggle Product Showcase on or off. If on, configure each clip (duration in seconds, scene script, voice settings).
   • Copy step. Edit the AI proposed hook and body. Regenerate variations if you want different angles (up to 10 regenerations per creative).
   • Submit step. Review the brief, the persona, the cost, and the timing. Click Submit.

You can navigate freely between steps before submitting. Changes save as you make them. There is no "save and exit" because the wizard auto saves continuously.

Credit Cost at Submit

The submit screen displays the exact token cost. The math is:

• Base cost: 40 tokens per creative.
• Product Showcase deposit: 1 token per second of clip duration, with each clip clamped between 4 and 12 seconds. A 3 clip showcase at default 4 second clips adds 12 tokens (total 52). A 6 clip showcase at the same length adds 24 tokens (total 64). A 12 clip showcase at max 12 second clips adds 144 tokens (total 184).
• If Product Showcase is off, no deposit. Total stays at the 40 token base.

The showcase portion is a deposit, not a flat fee. After delivery, we reconcile against actual delivered seconds. Unused seconds refund automatically. If the final work went beyond what your deposit covered, an outstanding token balance can result.

If your client balance is below the cost, the submit button stays disabled. The page either kicks in Auto Reload (if enabled on the client) or routes you to top up or upgrade.

For full credit detail, see Understanding Credit Costs.

What Happens Next

Once you click Submit:

1. Credits deduct from the client's balance immediately. The transaction appears in the credits log for that client.
2. The creative leaves the editable wizard and enters the production pipeline. The status moves from customer_draft or customer_review to in production.
3. The creative is now visible on the campaign's creatives list with a status indicator.
4. When delivery completes, you get an email and the creative appears on the dashboard's Recent Deliveries table.

You do not need to do anything while the creative is in production. The dashboard updates automatically.

For the standard 24 hour delivery, see Understanding the 24 Hour Turnaround. For how to run multiple angles, just create more creatives in the same campaign. Each one runs independently and you can test hook variations, persona variations, and dialogue variations side by side.

A Few Tips

Strong inputs beat resubmits. Most output quality wins come from sharper product context, sharper persona, and sharper dialogue. Investing two minutes in the wizard before submitting saves credits across every future submission.

Test in parallel, not serial. Three creatives in the same campaign deliver in roughly the same window. Submitting them in parallel lets you compare angles head to head when they all land.

Use messaging for nuance the wizard does not capture. If you want the team to see context that does not fit any field (a specific brand reference, an exact look you have in mind), open the campaign's message thread before submitting. See How to Message Your Account Manager.

For what to expect from delivered output, see How to Review Delivered Videos.