AI UGC
How to Choose an AI UGC Platform
Most AI UGC tools look identical on a pricing page and behave very differently once you are producing at volume. Seven checks separate them: where the performance comes from, what one credit actually buys, who owns the finished video, how a bad result gets fixed, how fast a revision lands, which formats you receive, and whether a person is accountable for the output.
Put these questions to usWhat this rests on
Dedicated account manager
A dedicated account manager coordinates your production on every plan.
Approve before you spend
You review every delivered video and approve, reject or extend it inside the platform.
24 hour turnaround
Most requests are delivered within 24 hours, with priority processing on higher tiers.
The checks
Seven questions to put to any provider
Including us. If an answer here is vague, that is the useful signal.
Where does the performance come from?
Ask whether the person on screen was filmed or generated. Both are legitimate; they suit different jobs and carry different risk. What is not legitimate is a provider who cannot tell you which one you are buying.
What does one credit actually buy?
Not at submission, at delivery. Ask what a credit covers, what happens to it if you reject the result, and whether a revision costs another one. Two providers with identical pricing pages can differ by a factor of three once the hit rate is included.
Who owns the finished video?
It should be you, including for paid distribution, and it should be written down rather than implied. Ask specifically whether ownership survives cancelling the subscription, because that is where the answer sometimes changes.
How does a bad result get fixed?
Every provider produces results you cannot use. The question is what happens next: whether there is a route to a fix, how long it takes, and whether you pay for it. A provider who has never been asked this has not thought about it.
How fast is a revision, not a first draft?
First draft speed is what gets advertised. Revision speed is what determines whether you can react to a campaign that is underperforming this week. Ask for both numbers.
Which formats do you receive?
One video cropped for one platform is not a multi platform campaign. Ask what you get delivered per request and whether caption safe areas are respected for each destination.
Is a person accountable for the output?
Self serve tooling is cheaper and fine for testing a concept. Once creative is a line item that has to perform, someone should be answerable for whether it does. Ask who that is and how you reach them.
The number that matters
Cost per usable video, not cost per video
The comparison almost everyone makes first is price per video, and it is the wrong comparison. What you are buying is videos you can actually run, and the gap between those two numbers is the hit rate.
A provider at half the price with a third of the hit rate is more expensive, and it is more expensive in a way that does not show up until you have already built a workflow around them. Work the arithmetic before committing to an annual plan, using your own rejection rate from a trial rather than a published one.
The second order cost is time. Creative that arrives needing a round of fixes consumes attention from whoever is buying the media, and that attention is usually the genuinely scarce resource in a small team.
Honest limits
When none of these platforms is the answer
If you need one flagship film, commission one. Volume oriented production is optimised for a different problem and will do a worse job at a higher effective cost.
If your category requires a named, identifiable endorser standing behind a personal claim, particularly in health or finance, work with a real named person. No licensing arrangement substitutes for that.
And if you are not yet testing enough creative for throughput to be your constraint, fix that first. A tool that removes a bottleneck you do not have is an expense, not a lever.
Questions
Common questions
What should one credit buy?
Ask what a credit covers at delivery rather than at submission, and what happens to it if you reject the result. Providers differ most on that second question, and it is the one that decides your real cost per usable video.
Do I own the videos?
You should, including for paid distribution, and it should be stated rather than implied. Ask specifically whether ownership survives cancelling the subscription.
Is the cheapest option per video the cheapest option?
Only if the hit rate is comparable. Cost per usable video is the number that matters, and it is not the number on the pricing page.
Keep reading
Related reading
Plans and pricing
What a credit buys, and what each plan includes.
What Is AI UGC?
Understand what AI UGC is and how it differs from creator filmed UGC.
What Makes a UGC Video Ad Perform
Understand what makes a UGC video ad perform, with the evidence behind each point.
Credits and Billing
Understand your credit balance, manage your subscription plan, view invoices, and handle billing
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