Understanding Credit Costs

The Math

Every creative submission costs:

55 tokens (the base) plus the showcase deposit if Product Showcase is on:

Showcase deposit = 2 tokens for every second of clip. Each clip's duration is clamped between 4 and 12 seconds.

A few worked examples:

• No showcase. 55 tokens total.
• 3 clip showcase at default 4 seconds each. 55 + (12 seconds × 2) = 79 tokens.
• 6 clip showcase at 4 seconds each. 55 + (24 × 2) = 103 tokens.
• 6 clip showcase at 8 seconds each. 55 + (48 × 2) = 151 tokens.
• 12 clip showcase at 12 seconds each (max). 55 + (144 × 2) = 343 tokens.

The submit screen displays the exact total before you commit. Adjusting clip count or clip durations on the product step updates the math live.

How the Showcase Deposit Works

The showcase number you see at submit is what you pay for the length you pick. Your video always delivers.

If admin tuning runs the clips longer than your deposit covered, an outstanding token balance can result. The video still delivers; the balance can be settled later via top up or upgrade. Because the deposit already covers double the seconds you picked, that only happens on unusually long tuning.

What You See on the Submit Screen

The submit screen surfaces:

• The token cost of this specific submission (base + showcase deposit, broken down).
• Your client's current token balance.
• The resulting balance after the submission.

If the cost exceeds the balance, the Submit button stays disabled. The page either kicks in Auto Reload (if enabled on the client) or routes you to top up or upgrade. See What Happens When Credits Run Out.

Credits Belong to Clients

Credits are scoped to a specific client, not to your account. If you run three clients, you watch three independent balances. Every submission deducts from the balance on the client that owns the campaign.

To check a balance:

• Per client. The client's settings page shows the live balance and allocation. The Recent Clients section of the dashboard also surfaces it.
• Transaction history. The per client credits page (/dashboard/clients/<id>/credits) lists every credit movement.

For the deeper credit balance breakdown, see Understanding Your Credit Balance.

Cost Math for Iteration

If you are running multiple angles on the same product (the right move on most campaigns), here is the math at a glance for two common patterns:

Three creatives, showcase off. 3 × 55 = 165 tokens. Just over a Starter cycle (150 credits). Auto Reload or a Growth plan covers it.

Three creatives, 3 clip showcase at 4 seconds each. 3 × 79 = 237 tokens. Fits inside a Growth cycle (325 credits).

Five creatives, 6 clip showcase at 8 seconds each. 5 × 151 = 755 tokens. Beyond a Scale cycle (575 credits), so plan on top ups or an Enterprise allocation.

These are submit time deposits, and they are final for the length you pick.

Tips for Cost Efficient Iteration

Sharpen inputs before resubmitting. The biggest credit savings come from getting the persona and dialogue right on the first creative for an angle, rather than running multiple weak iterations.

Set realistic clip durations. Default 4 second clips are usually plenty for a hook. Every extra second costs 2 tokens, so a 12 second clip set out of habit triples the showcase cost for no creative gain.

Pick the length you actually want. Choose clip durations deliberately at submit so you pay for what the creative needs.

Upgrade vs. top up. Plan allocations work out cheaper per token than manual top ups. If you consistently top up multiple times per cycle, upgrading is almost always cheaper.

For full top up and Auto Reload mechanics, see What Happens When Credits Run Out. For a deeper breakdown of how credits move on your account, see Understanding Your Credit Balance.