Sending Concepts to Production

What Sending Does

Once you have approved the concepts you want, sending them to production turns them into real, workable creatives. We create a new campaign and place your approved concepts inside it as briefs. You then land in that new campaign, ready to add photos and submit each one for production.

Your Auto Campaign stays where it is, in review. Sending copies the approved concepts out into a fresh campaign. It does not empty or close the Auto Campaign.

The Send Button

At the bottom of the review screen is the Send to production area. A status line tells you what is ready, for example "3 ready to send." If you have sent some before, it adds "· 2 already sent."

The button reads Send 3 to production when concepts are ready. Click it and we build the new campaign, then take you into it. While it works the button shows Sending....

Only concepts that are approved and not yet sent count as sendable. If nothing is sendable, the button is disabled. A concept can be sent once. After that its card shows Sent to production and it will not be sent again, so you never get duplicates.

What the New Campaign Is Named

The new campaign is named so you can find it later and see exactly which concepts it holds. The format is:

[your Auto Campaign name] · VAR1, VAR5 · [date and time]

For example, "Acme Spring Concepts · VAR1, VAR5 · Jul 4 2026, 2:30 PM". The VAR numbers match the variation numbers from your review screen, so VAR1 is Variation 1. The date and time is the moment you sent, which keeps repeat sends distinct.

This new campaign is a standard campaign, so in your campaign list it carries the grey Campaign tag, not the auto tag.

Sending in More Than One Batch

You do not have to send everything at once. Approve and send a first batch, then come back, approve more, and send again. Each send creates its own new campaign, named with the variations it contains and the time you sent. That way each production run is its own clean workspace.

What to Do in the New Campaign

Inside the new campaign, each concept is now a creative brief. From here you follow the normal creative flow: add product images, set the persona and product showcase, and submit for production. For that part, see How to Submit a Creative and Configuring Product Showcase.

If Something Goes Wrong

If the send cannot finish, you will see a short message and nothing is lost. Two cases to know:

• "Could not send to production. Try again." is a temporary hiccup. Try the button again.
• If we could not move your concepts into a new campaign, we tell you and ask you to try again or contact support. Your approvals are still safe on the Auto Campaign.

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