Auto Campaign Costs and Tokens

The Rate

Drafting a concept costs 20 tokens. That rate is flat and it applies everywhere in the Auto Campaign flow:

• Your first batch.
• Any extra concepts you generate later.
• Regenerating a single concept.

A quick reference:

Concepts	Tokens
5	100
10	200
25	500

So a default run of 10 concepts costs 200 tokens.

Plans That Include It

On the scale and enterprise plans, concept drafting is included at no token charge. On those plans the cost line reads "Included on your plan. No token charge," and generating, topping up, and regenerating do not draw down your balance.

Every other plan pays the per concept rate. That includes starter, growth, storage, and any workspace without a plan.

Where You See the Cost

The cost is always shown before you commit, so there are no surprises.

• On the guidelines screen, under How many concepts?, you see the token cost, "About 200 tokens (20 per concept)", alongside your current balance.
• On the review screen, near the generate more control, you see "20 tokens per concept" alongside your current balance.
• The Regenerate button on a concept shows its own cost, "Regenerate (20 tokens)".

If You Do Not Have Enough

If a run would cost more than your balance, we stop you before charging anything and explain the shortfall:

• On the guidelines screen, we tell you the run is more than your token balance and ask you to add tokens or lower the count before generating.
• When generating, we say there are not enough tokens to generate that many concepts, so add tokens and try again.
• When regenerating: "Not enough tokens to regenerate. Add tokens and try again."

To fix it, either lower the concept count or add tokens. For how tokens and balances work across your account, see Understanding Your Credit Balance and Manual Top Up Packs.

A Tip on Batch Size

Bigger batches cost more and take longer. Runs above 15 concepts add a note that the wait will be longer. If you are exploring, a batch of 5 to 10 is usually enough to find a direction. You can always generate more once you see what landed.

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Next: Troubleshooting Auto Campaigns