Configuring Product Showcase Clips

What Product Showcase Is

Product Showcase is the section of your creative where the product itself appears on screen alongside the on screen presenter. Each showcase clip is a short scene focused on a specific product moment: a hero shot, a usage moment, a benefit callout.

A creative can have Product Showcase turned on or off:

• Off. A single talking head clip. The persona delivers the message; the product stays mostly off screen.
• On. Multiple showcase clips spliced into the creative. Each clip has its own duration, its own scene direction, and (optionally) its own voice settings.

For most performance ads, Product Showcase on is the right move. It gives the audience direct product time, which tends to lift watch through and conversion.

Where to Configure

Open the creative, then the Product step. The Product Showcase section is at the top of the step.

A toggle controls on/off. When on, the step expands to show clip configuration controls.

Default vs. Custom Mode

Two modes inside Product Showcase:

Default mode. Locked at exactly 3 clips with preset scene types (a counter shot, a standing shot, a car shot). The scene direction is pre populated for you. Pick this when you want a fast, predictable showcase that matches the patterns the AI was trained on.

Custom mode. Unlocks the clip configuration. You can:

• Set the clip count (between 1 and 12).
• Override each clip's scene direction with your own text.
• Adjust each clip's duration.
• Set per clip voice settings.

Pick Custom when the default 3-clip pattern does not fit (you want more clips, you want different scene types, you want specific scripted moments).

Per Clip Configuration

In Custom mode, each clip has its own card with these fields:

• Duration in seconds. A short text input. Valid values are between 4 and 12 seconds per clip. Defaults to 4 if not set.
• Scene script. A short line describing what happens in this clip. The AI uses it to generate the on screen visual and the dialogue line. "Holding the product up to the camera with a smile" reads differently than "Pouring the serum onto a cotton pad in close up".
• Voice settings. Optional. By default, every clip uses the persona's primary voice. Per clip overrides let you change the delivery style for a specific moment.
• Skip voice. If you want a clip without spoken dialogue (just visuals), toggle this on. The scene still has a duration and a visual direction, but no audio line.

Clip Count Guidance

A few rough patterns:

Three to four clips. A clean, focused showcase. Good for products with one clear hero use case. Default mode lands here.

Five to six clips. Room to show the product from multiple angles, demonstrate a couple of features, or include a before and after.

Seven to nine clips. For products with multiple distinct selling points or for longer format placements (45 to 60 second ads).

Ten to twelve clips. The high end. Usually only worth it for narrative driven ads or product education content.

More clips means more on screen product time, but also more token cost (each clip's duration adds to the showcase deposit). Find the right balance for the format you are publishing to.

How the Showcase Affects Token Cost

The Product Showcase portion of a creative is billed as a deposit at submit time: 1 token per second of clip duration. A 3-clip showcase at default 4 second clips adds 12 tokens to your base submission cost. A 6-clip showcase at 8 seconds each adds 48.

After delivery, the deposit reconciles against actual delivered seconds. If the final clips came in under your deposit, the unused seconds refund automatically. For the full math, see Understanding Credit Costs.

Tips for Strong Showcase Clips

Pick a clear product moment per clip. "Showing the product up close" beats vague directions like "good shot of the product".

Vary the angles. If every clip is a frontal shot, the final video feels flat. Mix in a tighter detail, a usage moment, a lifestyle context.

Match clip pacing to the platform. Short, punchy clips (4 to 5 seconds) hold attention on TikTok and Reels feeds. Longer clips (8 to 12 seconds) work better for YouTube Shorts and pre roll where viewers have committed slightly more attention.

Use Skip voice sparingly. A silent clip can land hard in the right spot (a dramatic visual reveal). Too many silent clips kill the conversational feel UGC needs.

Editing After Submit

The Product step locks once you submit the creative. To run a different showcase configuration, create a new creative in the same campaign. The campaign's product context and research carry forward, so the new creative inherits most of the setup.

For the broader submit flow, see How to Submit a Creative for Production. For the dialogue side of the wizard, see Editing Dialogue and Hooks.