Reactivating a Client

Two Starting States

A client you want to reactivate is in one of two states:

1. Cancel pending. You cancelled the subscription but the current billing cycle has not ended yet. The client still has full access.
2. Fully cancelled (or on Storage Only). The current cycle has ended (or you moved to Storage Only deliberately). The client is in a read only or low tier state with no active paid plan.

The reactivation path is slightly different for each.

Reactivating From Cancel Pending

The fastest case. While the cancellation is scheduled but the cycle has not ended:

1. Open the client's settings page.
2. At the top of the plan management section, a Cancel pending banner is visible. It tells you the date the cancellation will take effect.
3. Click Resume inside the banner.
4. Confirm.

The cancellation is reversed at no charge. The plan and renewal continue as if nothing happened. Your renewal date does not shift; the cycle picks up where it was.

This path works any time before the cycle end date. After the cycle ends, the client moves into the fully cancelled state and you take the second path below.

Reactivating From Fully Cancelled or Storage Only

When the subscription has fully ended (or you are on Storage Only):

1. Open the client's settings page.
2. In the plan management section, you will see the plan picker (Starter, Growth, Scale) instead of the plan management panel.
3. Pick a plan and a billing cadence (Monthly or Annual).
4. Click the action button on the plan card.
5. Confirm.

Stripe charges your card on file (or routes through Stripe Checkout if the saved card fails). The subscription starts as a fresh billing cycle with a new credit allocation.

You can pick any plan tier at reactivation. You do not have to pick the same one you had before.

What Comes Back

Everything on the client is preserved through both cancellation and Storage Only. After reactivation, you have full access to:

• Every campaign the client ever had, in the same state you left it.
• Every creative, including delivered ones with their download ZIPs.
• Every reference image, persona photo, and asset.
• Every message thread with your account manager.
• Every past invoice in the client's billing history.

Reactivation does not start from scratch. It picks up where you stopped.

What Resets

A few things start fresh:

• The credit allocation. Plan tokens reset to the new plan's full allocation. The unused plan tokens from the previous cycle (before cancel or Storage Only) are gone.
• The billing cycle date. Reactivation creates a new Stripe subscription, so the renewal cadence anchors to the reactivation day. If you cancelled on the 5th and reactivate on the 20th, your new renewals fall on the 20th going forward.
• Auto Reload. If you had Auto Reload enabled before the cancel, it stays disabled on reactivation. Turn it back on from the settings page if you want it.

Manual top up tokens behave a bit differently. Top up tokens that were on the balance at the moment of subscription end go away when the subscription is gone (there is no client plan to spend them against). They do not return on reactivation.

When Reactivation Is the Wrong Move

If the brand is truly done and you have no plan to come back, reactivation is not the answer. Either:

• Keep the client cancelled and let it sit. Cancellation does not auto delete the client. The data stays accessible in read only mode for as long as you keep the account active.
• Delete the client entirely. Permanent cascade delete. See Data Export and Deletion Requests. Download anything you want to keep first.

Reactivation is for "I am starting again on this brand". If you are just doing a one off task on an old brand, the read only access you have after cancel is usually enough.

Tips

Check the credit log right after reactivation. Confirm the new plan allocation landed as expected. The credit log on the per client credits page shows the allocation as a positive entry on the new cycle's start date.

Turn Auto Reload back on if you used to have it. Cancellation disables it. The toggle is silent about prior state on reactivation.

Review notification emails on each campaign. Notification email lists are preserved across cancel and reactivate. If team members rotated out during the pause, prune the list before submitting fresh creatives.

For the cancellation flow that this article is the counterpart to, see Cancelling a Subscription. For the Storage Only plan that is a softer alternative to cancellation, see The Storage Only Plan.