How to Review a Delivered Creative

Finding a Delivered Creative

There are two ways in:

From the email notification. When a creative is delivered, the campaign's notification emails receive a link directly to the review page.

From the dashboard. The Recent Deliveries table on the dashboard lists your most recent delivered creatives across every client. Click any row to open the review page for that creative.

You can also browse to a campaign and open any delivered creative from the campaign's list.

What You See on the Review Page

The review page is laid out top to bottom:

Header

Three identity fields side by side: Client, Campaign, Variation (the creative's name). Below them, a green "Delivered" badge, the total duration, and the delivery date.

The per second showcase deposit reconciles against actual delivered seconds after delivery. If the final delivered work came in under your deposit, a small refund returns to your balance. If it went over, an outstanding token balance can result. Either way, the video has delivered.

Individual Scenes

Each scene renders as its own card in a grid. You will see a card per generated scene (typically Hook, Scene 1, Scene 2, Problem, Solution, Call to Action, depending on the creative). Each card plays the scene at its delivered duration. Audio is normalized to a consistent level across scenes so you can compare them without volume jumps.

This is the most useful section for diagnosing what works and what does not. If one scene is great and another is weak, you can see exactly which one.

Source Persona

The selfie style headshots used to generate the on screen presenter sit in their own section. If a single persona was used, the card stands alone. If a shortlist was used (multiple persona images contributed), every shortlisted image shows here. You can download any persona image individually for reference.

Merged Videos

Two full length renders of the creative:

• Full Video (Clean Cuts). The scenes joined with sharp scene boundaries.
• Full Video (Smooth Transitions). The scenes joined with crossfades between them.

Both versions have the same content. The transition style is a preference. Use whichever fits the platform you are publishing to.

Action Row

At the bottom, three actions:

• Back to Campaign. Returns to the campaign workspace.
• Message us about this variation. Opens the message thread scoped to this creative. Useful for any nuance that does not fit a structured field.
• Download ZIP. Bundles everything (individual scenes, persona sources, both merged videos) into a single ZIP with the same folder structure our team uses internally.

Report an Issue

A separate trigger at the very bottom of the page. Use this when a specific element of the video needs attention.

What to Look For

A few patterns help when reviewing:

Watch the hook first. Most ad performance is decided in the first two seconds. Play the Hook scene first and read your gut reaction. If the hook does not stop you on a scroll, it will not stop your audience.

Compare scenes for tonal drift. Sometimes the Hook is right but Scene 2 reads off brand. Spot the drift before you publish.

Check the persona match. Open the persona section and check whether the on screen presenter actually matches the persona you configured. If gender, age, or styling drifted, that is signal for the next creative.

Listen to the merged version. Audio normalization helps but the final paced cut tells you whether the dialogue flows. Listen end to end on at least one of the merged videos before publishing.

Decide platform fit. Clean cuts often perform better on Meta and TikTok feeds. Smooth transitions can land better on YouTube Shorts and pre roll. Pick the one that fits.

Taking Action After Review

The creative is yours to use once delivered. Download it and publish it when it is ready. If something needs attention, you have a few options: report an issue for a specific element, message your account manager for nuance, or create a new creative in the same campaign for a different angle.

For more on those options, see What You Can Do with a Delivered Creative and What to Do If Your Video Is Not What You Expected. For the download specifics, see Downloading a Delivered Creative.