How Extensions Work

What Is an Extension

An extension adds 7 additional seconds to an existing video variation. The new content seamlessly continues where the original left off, maintaining the same presenter, tone, and style.

Extensions are produced through the same hybrid human plus AI process as the original video. The result is a longer version that feels like a single continuous piece of content, not two clips stitched together.

How to Extend a Video

1. On the review page for a delivered request, find the variation you want to extend.

2. Click Extend on that variation's card.

3. Review the credit cost for the extension. The cost is displayed on the confirmation screen before you commit.

4. Click Confirm to submit the extension request.

The extension enters the production queue and follows the same 24 hour turnaround as a standard video request. You will receive a notification when the extended version is ready.

The Extension Loop

When an extended video is delivered, you review the updated version just like the original. The same three actions are available:

• Approve the extended video to finalize it and move it to your Video Library
• Reject the extended video to archive it
• Extend again to add another 7 seconds

This creates a loop: you review, decide to extend, wait for delivery, and then review the longer version. The loop continues until you approve or reject the video.

Each cycle through the loop adds 7 seconds and costs additional credits. There is no limit on how many times you can extend a single variation, but each extension goes through the full production process with its own 24 hour turnaround.

Building Longer Videos Through Chaining

Extensions chain together to build progressively longer content from a single variation. Each new extension adds to everything that came before.

Here is how a chain looks in practice:

Original delivery: Your initial video arrives at its base length.

First extension: You extend and receive the video with 7 additional seconds. The total is now the original length plus 7 seconds.

Second extension: You extend again. The video grows by another 7 seconds. All content plays as one continuous piece.

Third extension and beyond: The chain continues for as long as you want. Each link adds 7 more seconds to the cumulative total.

The final approved version includes everything: the original content and all extensions combined into a single downloadable video. You do not need to stitch anything together manually.

Credit Costs for Extensions

Each extension costs credits, separate from the original video request. The credit cost per extension is displayed on the confirmation screen before you submit, so you always know the cost before committing.

When planning a longer video through multiple extensions, factor the cumulative credit cost into your budget. Three extensions on a single variation cost three times the per extension rate on top of the original request cost.

Your credit balance is visible on your dashboard and in the extension confirmation screen.

When to Use Extensions

Extensions work best in a few scenarios:

Your variation is strong but too short. The presenter, tone, and messaging are all right, and you need more length to fit your campaign format. A variation that performs well at its current length will usually perform well at a longer length too.

You need longer format content. Some advertising platforms and placements reward longer videos. Extensions let you build a 30 second or 45 second version from a variation that started shorter, without requesting an entirely new video.

You want to test length performance. Approve the current version and also extend it. This gives you two versions of the same creative at different lengths, which you can test against each other to see which duration drives better results.

When extensions are not the right choice. If the original variation missed the mark on talent, tone, or messaging, extending it will not fix those issues. In that case, submit a new request with refined product details and actor direction. Extending a video that does not work at its current length will not make it work at a longer length.

For more on the approve, reject, and extend workflow, see Approving, Rejecting, and Extending Videos. For details on how credits are consumed by extensions and requests, see Understanding Credit Costs for Requests and Extensions.