Approving, Rejecting, and Extending Videos

The Three Actions

After your videos are delivered, you review each variation and decide what to do with it. Every variation can be handled independently. You do not need to take the same action on all variations in a request.

The three actions are Approve, Reject, and Extend. Each one has different implications for your content and credits.

Approving a Video

Click Approve on any variation you want to keep.

Approved videos are marked as final and moved to your Video Library. Once a video is in the library, it is ready for download in MP4 format at 9:16 vertical resolution. You can download approved videos at any time from the Video Library.

Approval is the end of the workflow for that variation. No further edits or changes are made to an approved video. If you later decide you want a different version, you would submit a new video request with updated product details or actor direction.

When to approve: The variation matches your brand, the presenter feels right, the messaging is clear, and the video is ready to use in your advertising.

Rejecting a Video

Click Reject on any variation that does not meet your needs.

Rejected videos are archived. No further action is taken on them and they do not appear in your Video Library.

How credits work for rejected videos. Credits are invested at the time of the request. Each video represents creative work from our team, including talent casting, recording, production, and quality review. Because of this, credits used for rejected videos are not returned to your balance.

Rejecting a video does not trigger a replacement or automatic redo of that variation. If you want a new version, submit a new video request. Before resubmitting, consider refining your product description, actor direction, or key advantages to get closer to the result you want on the next attempt.

Providing feedback. If a variation missed the mark, use the messaging system to share what did not work. Describe what you expected versus what you received. This feedback helps our creative team calibrate future production for your account and leads to better results over time.

When to reject: The variation does not align with your brand, the presenter is a poor fit, or the messaging does not represent your product accurately. Do not reject a video just because it is too short. Use the extend action to add length instead.

Extending a Video

Click Extend on any variation you want to make longer.

Each extension adds 7 more seconds to the video. The extended content seamlessly continues the original. Extensions are produced through the same hybrid human plus AI process and follow the same 24 hour turnaround.

When you click Extend, the credit cost for the extension is displayed before you confirm. Extensions are a separate cost from the original request.

After the extended version is delivered, you review the updated video and can approve it, reject it, or extend it again. This creates a loop that allows you to build progressively longer content from a single variation.

For the full extension workflow, including chaining multiple extensions and building longer videos, see How Extensions Work.

When to extend: The variation has strong creative direction, the presenter is right, and the messaging is on point, but you need more length for your campaign format. A 15 second variation that works well can become a 30 second ad through extensions.

Making the Right Decision

Here is a framework for deciding:

Approve when the video is ready to use as is. The talent, tone, and message all work for your advertising goals.

Extend when the creative is strong but needs more length. The foundation is there and adding seconds will make it work for your target format.

Reject when the video does not fit your brand or campaign at all. The talent, tone, or message missed the mark and extending would not fix the core issue.

You can mix actions within a single request. Approve your strongest variation, extend one that needs more length, and reject any that do not fit. There is no deadline for making these decisions. Videos remain in the delivered state until you act on them.

Tips for Better Results Next Time

If you find yourself rejecting multiple variations from a single request, the issue is usually in the inputs rather than the production:

• Review your product description. Is it specific enough? See Writing Effective Product Descriptions for Better Results.
• Review your actor direction. Does it clearly describe the type of presenter and delivery you want? See How Actor Direction Works.
• Review your key advantages. Are they concrete and specific, or vague and generic?

More detailed inputs consistently produce more accurate outputs. The creative team works directly from the information you provide, so every improvement to your product details raises the quality of every future video.