Common Questions About Video Quality

What Determines Output Quality

Two primary inputs shape the quality and relevance of every video you receive: your product description and your actor direction. These fields are the creative brief that the production team works from, and the level of detail you provide directly influences how closely the final video matches your expectations.

The product description tells the team what your product is, who it is for, and what makes it worth buying. The actor direction tells them who should present it and how the delivery should feel. When both fields are specific and detailed, the team has a clear picture of what you want. When either field is vague or empty, the team fills in the gaps based on their judgment, which may not align with your vision.

Behind every video, the proprietary AI model applies creative patterns learned from over 600,000 high-performing UGC videos. These patterns inform the hook structure, pacing, and emotional arc of the content. The AI provides the strategic foundation, while the creative team applies craft and judgment to produce the final result.

How to Improve Your Results

Start with your product description. A strong description covers four things: what the product is, who it is designed for, what makes it different from alternatives, and the tone or energy you want the video to convey. Two to four specific sentences are more effective than a single generic line.

Use the actor direction field to shape the human element of the video. Specify an age range, energy level, wardrobe style, or setting when those details matter to your brand. The more concrete your direction, the better the team can match talent to your needs.

Provide a clear product image. The visual reference helps the team understand the physical product and how it should appear on screen. A well-lit, high-resolution image gives them more to work with than a blurry or generic photo.

If a previous video did not match your expectations, the single most effective change you can make is revising your product description and actor direction before submitting a new request. In most cases, vague inputs are the root cause of results that feel off.

For detailed guidance on writing descriptions, see Writing Effective Product Descriptions for Better Results. For actor direction specifically, see How Actor Direction Works.

What to Do If Quality Does Not Meet Expectations

Use the Reject action on any delivered video that does not meet your standards. Rejecting a video is part of the normal workflow and signals to the team that the output needs to change.

After rejecting, open the message thread for that request and send your account manager a message explaining what you expected versus what was delivered. Be specific. Noting that the energy felt too low, the talent did not match the audience, or the pacing was too slow gives the team actionable feedback they can apply immediately.

Revise your product description and actor direction based on what you learned from the previous delivery. Most users find that their results improve noticeably after one or two rounds of refinement as they learn which inputs produce the best output for their specific product and audience.

For a step-by-step guide to the feedback process, see What to Do If Your Video Is Not What You Expected.