Common Questions About Video Quality

What Shapes the Output

Three input layers feed every creative. The output quality is mostly a function of how sharp each layer is.

Layer 1: Client description. Lives on the client itself. Read by the AI research step on every new campaign. Sets brand tone, audience, and positioning at the highest level.

Layer 2: Campaign setup. Product name plus up to five research URLs. The AI research step pulls structured product facts from the URLs and writes a campaign brief that every creative inside starts from.

Layer 3: Per creative inputs. Each creative has its own product step (main picture, extras, Product Showcase configuration), persona drawer (gender, age range, personality, notes, style), and copy step (hook, body dialogue).

Behind these inputs, the platform pairs real human actor source data with a fine tuned creative model. The model contributes pattern knowledge from a large dataset of high performing UGC. Real talent contributes the on screen authenticity that makes the output feel real. Neither alone produces what the platform delivers; together they do.

When all three input layers are detailed and consistent, the output feels intentional. When any one of them is thin, the team and the model fill in gaps based on best guess, which is hit or miss.

Where Quality Wins Usually Come From

In our experience, most output quality wins come from sharpening inputs, not from changing settings or resubmitting many times. In order of leverage:

1. A strong client description. This is the single highest leverage input because it shapes every campaign and every creative for the brand. Two sharp sentences here beat ten reactive edits on individual creatives.
2. A specific persona. Vague personas produce generic videos. Adding three or four lines about personality, energy, and styling moves the result a lot.
3. A real hook. The first two seconds determine scroll stop performance. Edit the AI proposed hook into something specific and concrete before submitting.
4. A clean main picture. A well lit, neutral background hero shot on the creative's product step is the visual anchor. A cluttered or low resolution image undermines the rest.

If you want to push output quality up across the board for a brand, edit the client description first. Then audit your persona inputs across recent creatives. Then look at the hooks.

For deeper guidance on writing copy that produces sharper videos, see Writing Effective Product Descriptions and Dialogue. For persona detail, see How Persona and Actor Direction Work.

When a Creative Misses the Mark

A creative can miss in three different ways, and each has a different response.

A specific element is broken (one scene has bad audio, dialogue mispronounces a word, persona drifts away from what you configured). This is a defect. Use Report an Issue on the review page. Be specific about which element and what the problem is. The team fixes the specific defect, runs a retake at no cost if the original was a clear miss, or follows up with questions.

The whole direction missed but nothing is technically defective (persona feels wrong, hook is not landing, tone is off brand). This is a direction issue. Create a new creative in the same campaign with tighter inputs. Most teams find their formula inside two or three creatives.

Something is unclear or strategic (you want to talk about whether the angle is right at all, or how to think about multiple creatives in this campaign). Open the message thread on the creative or the campaign and walk through it with your account manager.

For the full path through these three responses, see What to Do If Your Video Is Not What You Expected. For how Report an Issue works, see How to Review a Delivered Creative.

Frequently Asked Questions

"Why does my video feel generic?" Almost always vague inputs. Client description that says "we sell skincare" produces creatives that sound like ads for skincare. Sharpen the client description and the persona, then create a new creative.

"Why does the persona look different from what I picked?" Persona variation is real. A 25 to 35 age range can land anywhere in that band. If the on screen presenter consistently feels outside what you wanted, your persona inputs need more specifics (notes about styling, expected wardrobe, the vibe you want).

"Why is the hook weak?" The AI proposes hooks based on the campaign brief and the persona. If the brief is thin, the hooks will be thin. Edit the hook on the copy step before submitting rather than accepting the first proposal. Specific outcomes ("results in 14 days") beat generic claims ("works well").

"Why does Scene 2 feel different from Scene 1?" Scenes are generated individually and then merged. Most of the time they feel consistent. When they drift, it is usually because one of them got a more confident generation pass than the other. Report an Issue scoped to the specific scene that drifted.

"Should I try a totally different model or platform?" Before you switch tools, audit the inputs above. Most "the model is bad" moments turn out to be "the brief was thin". The AI cannot read your mind. It can read what you wrote.

When to Loop In the Team

If you have iterated twice with sharper inputs and the result is still not landing, that is the signal to message your account manager. Two iterations is usually enough to converge on the right approach. If you are past that without a hit, the team has context you do not (other brands in your space that worked, persona patterns that perform, hook structures that land) and can shorten the path.

See How to Message Your Account Manager.