Uploading Product Images and Research URLs

Two Inputs, Two Roles

Visual and research inputs live in two different places, each with a different job:

• Research URLs live on the campaign. The AI research step reads them once when the campaign is created and produces a structured brief that every creative inherits.
• Reference images live on each creative (the Product step). The AI uses them as visual anchors when generating the on screen look of the product.

You can use both or just one. Adding a strong main picture and one good research URL covers most cases.

Uploading Reference Images on a Creative

To upload images:

1. Open the client, then the campaign, then the creative you want to set up.
2. Open the Product step.
3. Use the Main picture slot for the hero product photo.
4. Use the Extra pictures area to attach additional reference shots if you want them.
5. Each image uploads as soon as you pick it. There is no separate save button.

Supported formats are JPEG, PNG, and WebP. Files up to 10 MB are accepted. Larger images get downscaled on upload to keep things fast on slower connections. Quality stays high after the downscale, especially on the main picture, which uses a tighter compression budget so labels and fine product detail stay sharp.

The main picture is required to submit a creative. Extra pictures are optional.

How the AI Uses Each Image

• The main picture is the visual anchor. The AI references it for color, shape, packaging, and silhouette. A clear, well lit shot on a neutral background gives the cleanest result.
• Extra pictures add nuance. They are great for palette cues, alternate angles, lifestyle context, or styling reference. The AI is more loose about reproducing extras exactly; treat them as direction rather than ground truth.

Tips for Strong Reference Images

Use a clear, well lit hero shot. The product is the focal point. Avoid dark, blurry, or cluttered images.

Prefer a neutral background for the main picture. White or light gray works best because it isolates the product. Lifestyle shots can work but are less predictable.

Show the product from its best angle. Front facing or three quarter angle shots are usually safest for the main picture.

Avoid heavy filters and over editing. The AI tries to reproduce what it sees. Heavy color grading or filters can land in the final video in ways you did not intend.

Quality over quantity. Two strong references beat ten mediocre ones.

Adding Research URLs on a Campaign

To add research URLs:

1. Open the client, then click New Campaign (or open an existing campaign's settings if you already created it).
2. In the Research URLs section, paste up to five URLs.
3. Click Create Campaign (or save the settings if editing).

The campaign's research step runs once when the campaign is created. It reads the URLs, pulls structured product facts, and produces a brief that every creative in the campaign starts from. Good URLs to include:

• The product page on your own site.
• A dedicated landing page or sales page.
• A direct competitor product page if you want our research to know what to position against.

All URLs are optional. If you skip them, the research step still runs with just the product name. Adding even one strong URL noticeably improves the output.

URLs are reference only. They are not shown in the video and never shared publicly.

What to Do If You Have Neither

If your product is not publicly listed and you do not have professional photography yet:

• Upload the cleanest product photo you have as the main picture.
• Add two or three context shots as extras (packaging, the product in use, palette cues).
• Write a detailed campaign description when you set up the campaign so the research step has something to chew on.

For more on shaping the creative once the images are in place, see How Product Details Work Inside a Creative. For more on writing the dialogue, see Writing Effective Product Descriptions. For more on the persona that delivers your video, see How Persona and Actor Direction Work.